Posted on | June 7, 2010 | 3 Comments
It’s been what seems years since my last blog post and although I have a good few artilces in the making (honest), I felt I needed to explain why I’ve not posted in a while..
You see, the thing is I’ve moved jobs.. Following a call out of the blue, I decided to hand in my notice working as Head of Marketing Acquisitions at Betfair to take up the Head of Marketing role at MOO.COM
A strange reason to some people, who asked why I’d want to stop working for an exciting betting company surrounded by some of the most exciting technology around, revolutionising the betting market and having all the perks of a large company like the huge online budget and sports showing on 50″ flatscreen TV’s 24/7.
This got me thinking.. I’ve made some good decisions in my career path and over the last 10+ years of working in London I’ve been both blessed with good opportunities but also lucky enough to be able to plan and move jobs to help myself grow. I’ll come onto this in more detail in a bit.
You see, too many people nowadays just think that a job chooses you and you end up sticking with it, working hard and hopefully getting something out of it (bonuses, wage increases, management of a team etc)… That’s not the way it should be though. YOU choose the job and YOU make sure that it’ll give you everything you need to help you grow and reward your hard work.
A friend once said to me that hating your job was a good thing, so you didn’t have to care about the work that you did, so you didn’t feel the need to spend that extra hour late at night to make sure that your campaigns all launch in time, track properly etc. He said it gave you the freedom to leave work and feel relieved.. You might have guessed by now but that’s not how I feel..
Don’t get me wrong – I don’t live to work, I work to live.. But working is an important part of life that should be enjoyed and I do enjoy it, a hell of a lot.
When I’ve moved companies, the majority of times it’s been because I’ve had a call from a headhunter (or the business directly) with an offer that has fitted into my career aspirations, my plan for where I want to go and how I want to get there. Everyone should have a plan and if you ever get the call that fits and as long as you feel you’ve made an impact in your current role and picked up any number of learnings (industry, channel etc) consider it.
The short version of my career path falls into the following buckets -
* Finance Industry – Managed across all online channels and learnt my trade. Big budgets and a serious learning curve marketing financial products and learning all the legals.
* Online Family History - Marketing to an older demographic with a subscription based model, a great challenge and one that pushed the boundaries of many normal online marketing channels. I was the third person to join this company and built out their marketing team and channels and quickly progressed into management.
* Online Betting - Fast moving, bigger budgets and apart from porn, the most cutting edge of all online areas. Marketing a product that a lot of people think’s evil usually helps in a strange way. Sponsorship, SEO, Social Media, TV and Radio advertising are all but a few of the things that marketing had to span across including some serious acquisition channel work to grow an already big user base..
Some of you will see why I moved companies, others won’t.. I’ll let you all figure that out unless you really want to know..
I’m excited about MOO.COM and no doubt I’ll talk about it in more detail in the next few months but this is the most exciting move I’ve made out of all of them.
Sometimes it’s good to stand back and take a look at your career path and fit it into the path that ultimately takes you to where you want to end up. Whether that’s early retirement, into your own business or sitting on the board of directors investing in innovative start ups across the world..
So that’s my excuse for my late posting and I hope it makes up for it.. I won’t stay away for so long next time…